Privacy Policy

Last updated: July 24, 2026

At Smart Little Owl (“we”, “us”, or “our”), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website smartlittleowl.com.

1. Information We Collect

We only collect personal information that you voluntarily provide to us.

  • Email Address: When you choose to download our free activity books or sign up for our newsletter, we collect your email address. We use this to send you the requested files and occasional updates about our new educational books or special promotions. You can unsubscribe at any time by clicking the link in the footer of our emails.
  • Cookies and Usage Data: We may use cookies and similar tracking technologies to track activity on our website and hold certain information to improve user experience.

2. How We Use Your Information

We use the information we collect to:

  • Send you the free educational materials you requested.
  • Send occasional newsletters (only if you opt-in).
  • Improve our website layout and understand which activity books are most popular.

If you are located in the European Economic Area (EEA), we process your personal data based on:

  • Your consent - when you voluntarily provide your email address to receive free materials or newsletters
  • Legitimate interests - to improve our website and services (e.g., analytics)

4. Your Data Protection Rights (GDPR/RODO)

Depending on your location, you may have the following rights under data protection laws:

You have the right to:

  • Access - Request copies of your personal data that we hold
  • Rectification - Request correction of any inaccurate or incomplete data
  • Erasure (“Right to be forgotten”) - Request deletion of your personal data
  • Restriction - Request that we restrict processing of your personal data
  • Data portability - Request transfer of your data to another party
  • Object - Object to processing of your personal data
  • Withdraw consent - Withdraw consent at any time where we relied on your consent to process your data

To exercise these rights, please contact us at the email provided below.

We will respond to your request within 30 days.

5. Data Retention

We will retain your personal data only for as long as necessary for the purposes set out in this Privacy Policy:

  • Email subscribers: We retain your email until you unsubscribe or request deletion
  • Analytics data: We retain anonymized usage data for up to 26 months

6. Third-Party Services

We do not sell your personal data. However, we share data with trusted third-party services to run this website:

  • MailerLite: We use MailerLite to manage our email list and send newsletters. When you submit your email, it is securely stored on their servers. Read MailerLite’s Privacy Policy.
  • Amazon: Our books are sold exclusively through Amazon. When you click a link to buy a book, you are redirected to Amazon. Amazon handles the checkout, payment processing, and shipping. Please review Amazon’s Privacy Notice.
  • Analytics: We may use third-party analytics services (like Google Analytics) to help us measure traffic and usage trends.

7. Cookies

Our website uses cookies to enhance user experience. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some parts of our website.

Types of cookies we use:

  • Essential cookies - Required for the website to function properly
  • Analytics cookies - Help us understand how visitors interact with our website (Google Analytics)

8. Children’s Privacy

Our website and books are designed for children, but we do not knowingly collect personal information directly from children under 13. Parents and guardians should supervise their children’s online activities.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date.